The U.S. coffee market remains steady, but a few trends are having an impact on it. A 2015 Gallup study found that Americans are drinking just as much coffee now as they were in 1999, about 2.7 cups a day.
As consumers look to fuel their bodies with healthy products, the consumer packaged goods (CPG) market is seeing dairy alternatives as a market that could fulfill that trend.
Juice market seeks to combat concerns about sugar content
July 11, 2016
Although concerns about the sugar content within products in the juice and juice drink category have challenged the market, juice smoothies and their association as a healthy beverage option have helped the category mitigate contraction.
Sparkling and enhanced waters drive category growth
July 11, 2016
Today, consumers are choosing bottled water more often for its natural and healthy attributes. The International Bottled Water Association (IBWA), Alexandria, Va., and Beverage Marketing Corporation (BMC), New York, recently released 2015 bottled water statistics showing that Americans’ consumption of bottled water increased by
7.9 percent and bottled water sales were up 8.9 percent from the previous year.
Natural varieties gaining traction in United States
July 13, 2015
Although the carbonated soft drink (CSD) market remains one of the leading categories when it comes to dollar sales, it has faced several challenges within the past few years.
Consumers know that consuming fruits and vegetables is important, but nearly half believe they do not consume enough, according to a 2014 infographic from the Produce for Better Health Foundation (PBH), Hockessin, Del.