Articles Tagged with ''State of the Beverage Industry''

Function, flavor and convenience remain key growth drivers in the energy drinks and shots category.

Sales of traditional juice and juice drinks have been declining for several years as consumers seek to reduce sugar consumption and are foregoing traditional at-home breakfasts, which often featured orange juice as a staple.

Market analysts remain mixed about the performance beverage category's ability to regain positioning as more factions have emerged within the beverage market.

Today, consumers worldwide are enjoying tea hot or iced in familiar flavors like black, white, green and oolong as well as in newer varieties like matcha and sencha.

The trend toward premium products is bolstering growth for the U.S. wine and spirits market.

Beverage Industry provides an in-depth look at the performances and trends in non-alcohol and alcohol categories in the last year.

Sports and protein drinks, particularly for non-athletes, will continue to drive the market, but beverage-makers should be aware of consumers’ wellness goals, including the need for organic products and high transparency.

When it comes to consumer penetration, carbonated soft drinks (CSDs) still are a behemoth within the U.S. beverage market.

For mature beverage categories, producing year-over-year growth can be a challenge. For the U.S. wine and spirits markets, sales growth has allowed these categories to increase not only its own yearly comparisons, but also gain market share from other beverage alcohol categories.