Articles Tagged with ''State of the Beverage Industry''

The trend toward premium products is bolstering growth for the U.S. wine and spirits market.

Beverage Industry provides an in-depth look at the performances and trends in non-alcohol and alcohol categories in the last year.

Sports and protein drinks, particularly for non-athletes, will continue to drive the market, but beverage-makers should be aware of consumers’ wellness goals, including the need for organic products and high transparency.

When it comes to consumer penetration, carbonated soft drinks (CSDs) still are a behemoth within the U.S. beverage market.

For mature beverage categories, producing year-over-year growth can be a challenge. For the U.S. wine and spirits markets, sales growth has allowed these categories to increase not only its own yearly comparisons, but also gain market share from other beverage alcohol categories.

Although the beer market maintains its dominance, Nielsen notes that the category benefitted more from pricing strategies than consumption trends.

Hot or cold, bottled or bagged, tea is one of the most recognizable, widely consumed beverages in the world due to its healthy halo, premium options and flavor innovations.

Having enough energy to get through the day has fueled consumer interest in the energy drinks and energy shots category, which is steadily growing, experts say.

Consumers are constantly looking for ways to get their daily caffeine fix and industry data shows this won’t be changing anytime soon.