When BodyArmor Chief Executive Officer Lance Collins was preparing to launch a new beverage line in early 2011, he wanted to come back into the beverage industry with something special that would be the next evolution in nutrient-enhanced drinks.
According to a presentation by Chicago-based Mintel at this year’s Institute of Food Technologists (IFT) Annual Meeting & Food Expo, 89 percent of U.S. parents say they are likely to purchase breakfast foods that their children ask for, and about 40 percent say they will buy a treat for their kids if they ask for it.
Noho — The Hangover Defense, owned by Dolce Bevuto, is formulated to hydrate the human body with the nutrients it loses while drinking alcohol, thus preventing a hangover, the company says.
ADM Nutrisoy Proteins offers the Clarisoy line of vegetable-based protein. Clarisoy ingredients are designed to enable beverage manufacturers to meet the demand for great-tasting, nutritionally enhanced beverages targeted to health and wellness-minded consumers, the company says.
Whatever the package type a beverage company chooses, primary packaging can help a product standout from the competition. In a crowded marketplace, uniqueness is the name of the game.
Beverage Industry's Managing Editor Jenny Zegler discusses the movement toward custom-built beverages. Beverages have become a go-to category for consumers looking to supplement their diets with products, such as hybrid beverages containing nutrients missing from the typical diet and functional formulas offering enhanced performance benefits.