Articles Tagged with ''organic tea''

Top Shelf Beverages Inc. offers its line of organic kombucha teas. 

Honest Tea, a wholly owned subsidiary of Atlanta-based The Coca-Cola Co., is expanding its zero-calorie beverage offerings this year with three new varieties: two unsweetened, caffeine-free herbal iced teas and a zero-calorie organic soda. All will be for sale in natural food stores and the natural food aisles of mainstream grocers starting in March. In addition to the new product launches, the company is following through on its commitment to convert all varieties of its Honest Fizz line to organic certification, a goal set since the zero-calorie sodas were first introduced in early 2013.

Davidson’s Organics, Sparks, Nev., announced it is expanding its private-label beverage program because of popular demand. The program, which offers custom tea bags, bulk teas and iced teas, now will offer wider capabilities through the company’s investment in new machinery as well as its NSF International certification.

Bethesda, Md.-based Honest Tea, an independent operating unit of The Coca-Cola Co., released its 2013 Mission Report as part of the company’s ongoing efforts to be transparent about its business practices and its mission “to seek to create and promote great-tasting, healthier, organic beverages.”

Granum Inc. added four new varieties to its Choice Organic Teas line: Premium Korean Green, Decaffeinated Green, Masala Chai and Rooibos Chai.

Martin Bauer Inc. introduced its “Be Fit – Extracts for Body Brain” in the United States. The concept, which was unveiled at Health Ingredients 2010 in Europe, incorporates natural tea and herbal extracts for formulation in three health categories: energy, vitality, and mental and physical strength. Its energy concept includes an energy shot formulated with green maté, guarana and cola nuts for energy without additional caffeine or artificial energy boosters, the company says. 

Consumers are refining their tastes when it comes to tea. Product launches and sales data suggest that organic positioning for teas and ready-to-drink (RTD) teas are helping to sustain and grow certain aspects of the category. 

In the tea category, some of the most unique new innovations are not just offering consumers new flavors, but creating entirely new drinking occasions for tea as well. “Breakfast tea” has been a common tea variety for years, but some tea companies are creating new drinking occasions with products targeted at other specific times of day. Tea Forté Herbal Retreat Teas, for example, are going after the cocktail hour, while the Republic of Tea’s Cuppa Chocolate Teas are designed as dessert drinks.