Articles Tagged with ''Gatorade''

Sports and protein drinks expand offerings, broaden their appeal

On-the-go meal replacement, protein powders resonate in market

May 10, 2018

The trend for professional athletes, weekend warriors and everyday consumers to be well-hydrated with more low-sugar, organic and natural options is contributing to stable growth in both the sports and protein drinks market.

Protein drinks benefit from diverse consumer base

Women, seniors growing demographics for sports, protein products

Amanda Del Buono

May 10, 2017

The growing desire among consumers to lead more healthful lifestyles has placed an emphasis on functional beverages that feature a variety of benefits. Among them, sports and protein drinks have experienced steady growth as consumers engage in more active lives and are proactive about their health and wellness.

PepsiCo spotlights LIFEWTR, Pepsi Zero Sugar at Super Bowl LI

Company announces series of advertising for Super Bowl

January 24, 2017

Building on its longstanding partnership with the NFL and a season-long activation for its food and beverage brands, Purchase, N.Y.-based PepsiCo Inc.’s North America Beverages division will be out in full force on air, online and on the ground during Super Bowl LI, which takes place Feb. 5 at NRG Stadium in Houston. The company will spotlight two zero-calorie products during this year’s game — LIFEWTR and Pepsi Zero Sugar, it says.

Gatorade G Organic

October 17, 2016

Gatorade, a brand of PepsiCo Inc., launched its first organic product and the newest addition to the brand’s sports drink portfolio: G Organic.

2016 State of the Industry: Sports and protein drinks see steady growth

Category remains solid performer due to health-and-wellness trends

July 11, 2016

At $11.2 billion and nearly $187 million, respectively, the sports drinks and ready-to-drink (RTD) protein drinks markets are expected to remain solid performers as a result of continued interest in health, convenience and function, according to market research analysts.

Sports and protein drinks see steady, consistent growth

Pro and Olympic athletes offer marketing opportunities for brands

Barbara Harfmann

May 11, 2016

With the Summer Olympics in Rio de Janeiro, Brazil, on the horizon, athletes like American gymnast Simone Biles and Jamaican sprinter Usain Bolt are on a quest for Olympic Gold on the world’s biggest stage.

Gatorade chooses Player of the Year

Partnered with USA Today, 30th student chosen

June 2, 2015

In its 30th year of honoring the nation's best high school athletes, The Gatorade Company, a brand of Purchase, N.Y.-based PepsiCo Inc., in collaboration with USA TODAY High School Sports, today announced Luken Baker, of Oak Ridge High School in Conroe, Texas, as its 2014-15 Gatorade National Baseball Player of the Year. Baker was surprised with the news at school by former three-time MLB All-Star Roy Oswalt.

Sports, protein drinks expand into non-traditional occasions

Category stays relevant by following health, organic beverage trends

Jennifer Storelli

May 12, 2015

Although sports and protein drink companies primarily market to athletes and active consumers, the category’s consumer base is shifting.

Beverage brands quench thirst for summer fun

Narragansett Beer’s "Jaws" promotion lets fans name shark during Shark Week

August 15, 2014

After recently selling its 1 billionth beverage earlier this summer, Honest Tea took to social media to learn more about Americans’ relationships with iced tea.

Beverage consumers want emotional connections with brands

Word-of-mouth recommendations via social media are most trusted by consumers

Jennifer Storelli

August 11, 2014

Do you remember the 1995 Budweiser commercial with three frogs croaking the syllables in the brand’s name? How about the 2010 Folgers commercial in which a young woman tells her father about her recent engagement over a cup of coffee?

In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts S&D Insights LLC delve into these trends and how they’re shaping the industry.

Articles Tagged with ''Gatorade''

Sports and protein drinks expand offerings, broaden their appeal

Protein drinks benefit from diverse consumer base

PepsiCo spotlights LIFEWTR, Pepsi Zero Sugar at Super Bowl LI

Gatorade G Organic

2016 State of the Industry: Sports and protein drinks see steady growth

Sports and protein drinks see steady, consistent growth

Gatorade chooses Player of the Year

Sports, protein drinks expand into non-traditional occasions

Beverage brands quench thirst for summer fun

Beverage consumers want emotional connections with brands

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