Overnight Labels printed a new label for Jade Monk’s Stone Ground Matcha Green Tea Powder using flexography 175LPI, a printing process that uses a flexible relief palate to print on non-pourous substrates like food and beverage packaging.
Lebensbaum, a German producer of organic tea, coffee and herbs, selected Innovia Films’ compostable cellulose-based material, NatureFlex NVR, as a packaging material for its organic teas.
The Coffee Bean & Tea Leaf, a retailer based in Los Angeles, has joined forces with Feeding America to kick off a fall campaign to raise funds for food banks around the country. The Coffee Bean & Tea Leaf will work with the hunger-relief charity to donate a portion of funds raised at participating cafés this season to local food banks.
After its three-month-long 20th anniversary contest initiative, New York-based Arizona Beverages announced that fans have selected the package design for its new Cherry Lime Rickey flavor.
Bethesda, Md.-based Honest Tea, a wholly owned subsidiary of The Coca-Cola Co., began rolling out its first integrated advertising campaign with the new tagline “Refreshingly Honest.” The ads highlight the true taste of Honest Tea beverages by emphasizing the company’s use of real, organic ingredients with a quirky playfulness that stays true to the brand, the company says. This is Honest Tea’s first foray into TV commercials. The company also will extend the campaign to digital video, social media, out-of-home billboards and transit signage, as well as grassroots events around the country.
In response to the increasing number of consumers looking to experiment with flavors, Red Rose Tea launched a line of hand-crafted black teas inspired by desserts.