Articles Tagged with ''tea''

Following Seattle-based Starbucks Coffee Co.’s acquisition of Atlanta-based Teavana Holdings Inc. at the end of 2012, the tea industry is waiting for the hot tea segment to boom, according to experts.

Available through the Pepsi Lipton Tea partnership, a joint venture between Purchase, N.Y.-based PepsiCo and London-based Unilever, Lipton iced tea launched a summer campaign called “Feel the Taste,” which began Memorial Day weekend.

Like companies across all categories within the beverage industry, players in the tea category are fighting for consumers’ attention.

Since its founding in 1969 by a group of entrepreneurs, Celestial Seasonings has remained situated against a backdrop of the Rocky Mountains in Boulder, Colo.

Heart of Tea launched a line of same-named teas in Peach and Pomegranate-Orange flavors.

Xyience introduced a line of non-carbonated Xenergy + beverages.

The development of aloe drinks seems to be holding steady in the United States.

The Republic of Tea launched a line of SuperHerb Teas that are all-natural, caffeine-free, certified gluten-free and contain various nutrients and antioxidants that assist in attaining peak performance, strength, longevity and daily wellness, the company says.

Steaz, a subsidiary of Doylestown, Pa.-based The Healthy Beverage Co., revealed its entire line of rebranded packaging.

 To kick-start 2013, Lipton tea unveiled new packaging that features a more vibrant “Lipton Yellow,” the company says.