Ruby, a hibiscus beverage brand, announced the release of two new functional juicy sodas: Sparkling Hibiscus Berry Cherry and Sparkling Hibiscus Fuji Apple.
Harmless Harvest introduced the latest addition to its portfolio of coconut waters with the launch of its Harmless Harvest Organic Coconut Water With Aloe Pulp.
REBBL, a plant-powered functional beverage brand, brings wellness and gut health to its portfolio with new no added sugar Wellness Elixir innovations: Tropical Greens and Berry Roots.
Z Natural Foods announced the launch of Organic Electrolyte Pineapple Coconut Water. Each serving contains nearly 75% coconut water to rehydrate and energize the body, the company says.
Naked Juice, a brand of Tropicana Brands Group, announced the launch of its new product: Naked Antioxidants Mighty Berry, an excellent source of antioxidants to support immune function, it says.
Consumer demand for immune-supporting ingredients is on the rise, leading beverage brand and ingredient companies to innovate with immune-health-focused ingredients that push the envelope.
Brand moves beyond refreshment to include more vitamins, antioxidants
June 30, 2021
ROAR Organic, Bethlehem, Pa., announced a new recipe for its line of beverages, which are now fortified 100% daily value of energy and immunity vitamins B5, B6, B12 and C, as well as antioxidant vitamins A and E, and electrolytes from coconut water.