Old Forester, a brand of Brown-Forman Corp., announced the annual release of its Birthday Bourbon to celebrate the birthday of the brand’s original creator: George Garvin Brown.
Four Roses Distillery announced its global brand refresh, the first update for the brand since 2006. The new visual identity also comes as Four Roses, a heritage brand that predates Prohibition, celebrates its 135th year. Consumers will see the refreshed branding across all of Four Roses’ bourbon bottles, and on its new website.
Four-time NBA Champion and two-time MVP Stephen Curry is entering the spirits industry with the launch of Gentleman’s Cut Kentucky Straight Bourbon Whiskey.
As an official sponsor of the Kentucky Derby Festival for the seventh consecutive year, the Evan Williams Bourbon Experience released a special-edition bottle of Evan Williams Single Barrel Bourbon with a commemorative 51st Edition Gold Pegasus Pin sealed in wax on the neck.
Kentucky bourbon brand Four Roses, and OSMO Salt, purveyors of premium, chef-selected salt, debuted the latter’s first-ever spirit-infused flavor: OSMO x Four Roses Toasted Vanilla Bourbon Salt.
Cathead Distillery announced its 2022 Old Soul Bourbon Single Barrel release, produced from barrels hand selected for their special and distinguished characteristics.
To ring in the holiday season, Woodford Reserve debuts a new look for its annual holiday bourbon bottle. The golden label complements the rich color of the bourbon and conveys the joyful spirit of the holiday season, which brings friends, family, and loved ones together in a spectacle of celebration, the company says.
Nelson’s Green Brier Distillery announced the launch of Nelson Brothers, a new line of whiskeys debuting with two releases: Nelson Brothers Classic Bourbon and Nelson Brothers Reserve Bourbon.
Celebrities like Ryan Reynolds and Terry Bradshaw are among the many celebrities inviting consumers to “sip like a star” while imbibing in tequila, bourbon, gin, vodka and more.
Stoli Group Kentucky Owl released its St. Patrick's Limited Edition Bourbon Whiskey in celebration of the long-standing ties that connect Irish and Kentucky whiskey making, it says.
