Four-time NBA Champion and two-time MVP Stephen Curry is entering the spirits industry with the launch of Gentleman’s Cut Kentucky Straight Bourbon Whiskey.

Years in the making, this highly anticipated, fine-aged bourbon was released worldwide in May at The Boone County Distilling Co. following the inaugural bottling.

“Celebrations take on many different forms, from intimate gatherings to major milestones, and at the center of each memorable moment is a spirit rooted in history and tradition,” Curry said in a statement. “I’m proud to have helped carefully craft a new signature Kentucky Straight Bourbon, Gentleman’s Cut. This rich, complex and bold bourbon is the perfect offering to commemorate life’s great occasions, and will be part of a raised-glass toasting moment in the lives of my fans, friends and family.”

The name Gentleman’s Cut speaks to the art of crafting a truly fine spirit, as well as to Curry’s skillful movement on and off the court, the company says. Motivated by his passion for premium bourbon, Curry was intimately involved in every step of the process from the manufacturing, blending and aging to the packaging and marketing efforts, it notes. At the heart of the spirit’s label is a personal message from him, it adds.

Gentleman's Cut is distilled in 500-gallon copper pot stills, giving the whiskey a full-bodied palate and complex aromatic profile, it notes. The whiskey is then aged 5-7 years in charred new white oak barrels resulting in tasting notes of cinnamon, seared caramel and sweet toasted chestnut, the company says.

Gentleman’s Cut has signed a national distribution agreement with Southern Glazer’s Wine & Spirits. Internationally, China Duty Free Group, which operates more than 200 stores in 70 cities, will be among a select group of importers establishing the brand overseas.

Packaged in a 750-ml bottle, Gentleman’s Cut is available to purchase for a suggested retail price of $79.99.