Articles Tagged with ''health and wellness''

Beverage-makers are recognizing these trends and incorporating domestic and exotic fruits in their formulations to give consumers healthy benefits along with great taste.

With an increased emphasis on health and wellness, the vibe in the beverage industry also speaks to the importance of “changing it up” by manufacturing products with functional ingredients, including the immune-boosting power of antioxidants.

The editors of Beverage Industry analyzed the new beverages launched in 2018 and selected five brands that they think are driving innovation and getting consumers to “drink outside the box.”

Over the last decade as consumers have continued to move away from carbonated soft drinks, they often migrate to a healthier alternative like tea. A lot of this growth early on was a rising tide that helped all brands.

The term “superfood” has been bandied about the beverage industry in reference to products containing nutrient-rich fruits like blueberries, pomegranate and cranberry, which increasingly have become popular with health-conscious consumers.