Laird Superfood Inc. announced the launch of Laird Superfood Protein Creamer, containing 12 grams of protein in each serving. 

The powder blends smoothly into coffee or tea to give a nutritional and energy boost from a proprietary mix of pea, hemp and pumpkin seed protein, naturally occurring MCTs from coconut, and the brand’s Performance Mushroom Blend, it notes. An excellent source of protein, the new product also is ideal for people following the trending 30-30-30 rule, which focuses on early morning exercise and protein intake for weight loss, the company says.

“Laird Superfood is excited to be the first-to-market with a plant-based protein coffee creamer that’s made from only clean ingredients that consumers can recognize by name,” said Jason Vieth, CEO of Laird Superfood, in a statement. “After years of development, we are proud to be launching a Protein Creamer that is smooth, creamy and delicious. And with 12 grams of protein in every serving, our new Protein Creamer introduces an entirely new wellness benefit into our coffee portfolio.”

Launched in the brand’s most popular flavor, Laird Superfood Protein Creamer Sweet & Creamy now is available to purchase online for $20 by visiting the company’s website, and on Amazon at a later date, it notes.