Crown Royal, a brand of Diageo North America, announced its highly anticipated limited-edition release of Blackberry Flavored Whisky. 

The new limited-edition whisky is an addition to the brand’s flavor portfolio for spring and summer.

To create this extraordinary blend, Crown Royal whiskies were carefully selected by the brand’s master blender and infused with the juicy flavor of fresh blackberries, the company says. On the nose, aromas of sweet blackberry sauce with a dash of whisky complement vanilla balanced with a cooked and slightly tart blackberry taste, it notes. This expression leaves with hints of creamy vanilla and caramel, reminiscent of a blackberry crumble, it adds.

“Crown Royal has always led through an innovative approach to whisky, pushing boundaries to deliver exceptional and exciting flavor profiles to consumers. Our newest addition, Crown Royal Blackberry Flavored Whisky, is no exception to this rule,” said Jesse Damashek, senior vice president of North American Whiskeys at Diageo, in a statement. “This new whisky is a testament to our dedication to innovation, as we aim to cater to the evolving preferences of loyal Crown drinkers and spirit connoisseurs alike. I am thrilled to see the enthusiasm and excitement from consumers as they embrace this delicious addition to our lineup.”

Packaged in a 750ml- bottle the 70 proof Crown Royal Blackberry Flavored Whisky can be purchased nationwide for a suggested retail price of $29.99.