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Beverage NewsBeer

Athletic Brewing Co. to release documentary ‘Inches to Miles’

Film marks the establishment of Athletic Brewing Co. Studios

By Staff Beverage Industry
Athletic Brewing Company.jpg
March 28, 2024

Athletic Brewing Co., Milford, Conn., and San Diego, announced the launch of its second documentary film: “Inches to Miles.”

Making its debut at Regal Cinema in Oceanside, Calif., on April 5, “Inches to Miles” is a feature-length film following three athletes as they prepare for and compete in the 2023 Athletic Brewing IRONMAN Lake Placid. Faced with a variety of challenges, these athletes must find the courage to reach their goals through the power of community, the company says.

“Inches to Miles is a powerful story about the importance of community and the pursuit of progress,” said Mason Gravley, Athletic Brewing’s lead adventurer and the film’s executive producer, in a statement. “Nobody makes it to the finish alone, and this film beautifully illustrates the dedication required to achieve a goal, and the importance of having community support along the way.”

Tickets for the debut screening can be purchased on Eventbrite for $10. Doors will open at 3 p.m. PDT and the film will begin at 3:30 p.m. PDT. A selection of Athletic brews will be provided.

“Inches to Miles” was directed and produced by Cole Heilborn of Port Side Productions. The official trailer can be viewed on YouTube. Athletic Brewing also plans to release the film digitally in June.

The debut of “Inches to Miles” marks the establishment of Athletic Brewing Co. Studios, which is dedicated to crafting compelling long-form storytelling content.

“At the heart of our ethos lies the belief that authentic narratives sourced from our growing community serve as powerful vehicles to convey our core values,” Gravley added.

In addition to the release of Inches to Miles, Athletic Brewing recently announced the return of Personal Record, an IPA crafted in collaboration with the IRONMAN Triathlon Series. Athletic is the Official Non-Alcoholic Beer Provider of the IRONMAN Global Series, and the title sponsor of IRONMAN 70.3 Oceanside on April 6, and IRONMAN Lake Placid on July 21.

KEYWORDS: alcohol-free beer movie partnership non-alcohol

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