Darigold launched its new Belle brand of dairy-based coffee creamer made with just five ingredients including real cream.
Made to compete with other premium coffee creamers, Belle Creamers four flavors — Vanilla, Sweet Cream, Hazelnut Latte and Caramel — are made with no oils or fillers and are lactose free.
“Looking at the leading brands of coffee creamer today, it’s a bit of a misnomer to call them ‘creamers’ since they are not made with real cream,” said Sam Cohen, head of marketing at Darigold, in a statement. “Like margarine, most common coffee creamers today are made with vegetable oils, not real cream, and tend to have as many as 10 or more ingredients. Belle Creamers are made with just five simple ingredients, including real cream and natural flavors, making them actual coffee cream rather than coffee oilers.”
Dan Hofmeister, president of Darigold's business to consumer division, added: “Innovative products like Belle are one of the ways we plan to reinvigorate our 100-year-old brand and build more value for our farmer-owners. That is how we are growing our business and strengthening our foundation for the next 100 years.”
Belle Creamers currently are available at grocery stores and other food markets across the Northwest.