Sparkling Ice, a brand of Talking Rain Beverage Co., Preston, Wash., announced the launch of a new marketing campaign: Anything But Subtle. The campaign features Emmy Award-winning actress Annie Murphy, best known for her starring role as over-the-top celebutante Alexis Rose in acclaimed sitcom “Schitt’s Creek.”
The launch marks the latest salvo by the company increasingly focused on positioning Sparkling Ice for long-term growth.