Kicking off a new year, MTN DEW is taking it to another level. The Taco Bell fan-favorite, MTN DEW BAJA BLAST, is officially turning 20 years old and to celebrate this momentous BAJAVERSARY, the brand is giving fans what they deserve: a full year of MTN DEW BAJA BLAST celebrations and the chance to buy the variety not only at Taco Bell, but also in bottles and cans all-year in 2024 in stores nationwide for the first time.
“MTN DEW BAJA BLAST has cemented its place as a fan-favorite flavor in pop culture and as a staple in countless Taco Bell orders, so we knew we had to celebrate its 20th anniversary in a big way. Nothing’s better than giving fans what they’ve asked for, with a few additional surprises to keep the celebration going all year long,” said JP Bittencourt, vice president of marketing at MTN DEW, in a statement. “Thank you to all the BAJA BLAST lovers over the last 20 years. Because of you, everyone nationwide can now buy the beloved flavor in-stores and as always, at Taco Bell, all year long and earn rewards while doing so, that's a win-win.”