Lana Tequila announced the release of its second expression: Lana Tequila Reposado, in its new visual campaign Dialogue with a Gemstone.
The campaign was conceptualized and directed by Maximilian Arasin, CEO and creative director at Lana Tequila, and the visual narrative was brought to life through the lens of Bryce Thompson, a South African photographer based in New York.
“Lana’s identity is a perspective on things. It goes beyond tequila,” Arasin said in a statement. “Dialogue with a Gemstone serves as the opening note to a forthcoming series of conversations, where Lana will invite distinguished individuals and masters of their unique creative realms to ignite spirited dialogues.”
Following the launch of Lana Tequila Blanco, Tequila Reposado is the product of alchemy and time, the company notes. Aged for five months, its sun-drenched amber hue and nuanced notes of vanilla and coconut are a poetic homage to both its predecessor and the grandeur of American Oak, it says.
Lana Tequila Reposado now is available to purchase in select markets for a suggested retail price of $99 a bottle, with plans to further expand market availability, the company notes