Pure Leaf and the queen of “Do It Yourself,” Martha Stewart, encourage tea drinkers everywhere to ditch their home batch and leave it to Pure Leaf the next time they crave iced tea. Nearly 90% of consumers agreeing that Pure Leaf Unsweetened Iced Tea tastes like homebrewed iced tea, according to PepsiCo’s “Central Location Taste Test,” conducted by RTi Research on Aug. 23. Given this, even the most serious of tea DIYers can feel confident skipping the at-home steeping while still getting quality, homebrewed flavor at home or on the go, the company says.
Less DIY means more time to do what you want as Martha Stewart shows in the campaign when she trades her iced tea-brewing time for new hobbies, like learning to play her favorite songs on the harp (cue “Still D.R.E.” by Dr. Dre and her bestie Snoop) or expertly woodworking a new chair. In addition to showcasing the possibilities you can unlock when you skip the homebrewing and leave it to Pure Leaf, the brand also is challenging tea DIYers across the country to put Pure Leaf to the homebrewed flavor taste test with a national giveaway, it says.