Crispin Cider makes comeback with Minneapolis Cider Co.
American hard cider brand will initial relaunch in 4 states
After a brief hiatus, American brand Crispin Cider returns to shelves in October, thanks to a licensing agreement finalized between Minneapolis Cider Co., Minneapolis, and Molson Coors Beverage Co., Chicago.
The new deal will see Minneapolis Cider take over all aspects of day-to-day brand management, including new product innovation, production, and sales through its taproom and distributors nationwide. Crispin was originally founded in Northeast Minneapolis, only a few blocks from Minneapolis Cider Co.
“The relaunch of Crispin represents our journey in the cider industry coming full circle,” said Jason Dayton, co-founder of Minneapolis Cider Co., in a statement. “When we started in the cider industry, it was Crispin Founder Joe Heron and former head cidermaker Bruce Nissen that helped put us on the path to success, and we're honored to carry on their legacy through Crispin.”
The long-awaited comeback features an initial lineup of three ciders, bringing back the beloved Crispin Original along with two new imperial flavors.
Crispin Original: Crafted from fresh-pressed apples, this cider balances sweetness and dryness a boasts a 5% ABV, the company says. Crispin Original is available in six-packs, 12-packs, 19.2-ounce cans and on draft.
Crispin Imperial: A brand new imperial cider, Crispin Imperial is crafted with the finest European bittersweet apples, the company says. This 8% ABV juice-forward cider is a testament to the craft and quality for which Crispin has always been known. Crispin Imperial is available in six-packs, 12-packs and on draft.
Crispin Mango Mimosa: Another brand new imperial cider, Mango Mimosa features bursts of bright, refreshing tropical flavors dryness a boasts an 8% ABV, the company says. Crispin Mango Mimosa is Available in 6-packs, 12-packs and on draft.
Crispin will first make its appearance in select markets this fall, starting with Minnesota, Wisconsin, North Dakota and South Dakota. The rollout will continue over the next 24 months, eventually becoming available nationwide before jumping across the pond and launching for the first time in the United Kingdom.
Crispin enthusiasts can order the hard ciders online for delivery to 41 states starting this October. For the very first sip, Crispin Cider will be sold on tap at the Minneapolis Cider Co. taproom starting in October.
Embracing its legacy of innovation, Crispin Cider is committed to not only revisiting beloved classics but also pushing the boundaries of the cider category through a drumbeat of unique product launches, the company says.
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