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BeerNew Packages

Budweiser, Harley-Davidson launch cans to celebrate centuries of American craftsmanship

Budweiser_HarleyDavidson_900.jpg
May 15, 2023

Budweiser and Harley-Davidson are coming together for the first time in their storied histories to provide fans 21 and older with a limited-edition can that highlights the centuries of craftsmanship behind both products. Launched to coincide with Harley-Davidson’s 120th anniversary, the cans celebrate the brands’ shared grit, resilience and highest standards of quality that have solidified their role as icons in American culture.

The cans feature both Budweiser and Harley-Davidson logos and early blueprint of the iconic Harley-Davidson Street Glide. Inspired by the hand-drawn blueprints from the origin of each brand, the cans include the words “Kings of our Craft” to honor the quality and leadership that both Budweiser and Harley-Davidson bring to their respective industries. The phrase “Brewed and built in the USA” also runs across the bottom and celebrates Budweiser and Harley-Davidson’s heritage as American-made.

The limited-edition cans will be available starting May 15 to consumers 21 and older wherever Budweiser is sold, while supplies last.

KEYWORDS: Budweiser collaboration limited-edition packaging

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