Harpoon Brewery announced its heading into new territory with the launch of its first THC-based beverage: Rec. Weed.
Made in partnership with Novel Beverage Co., Rec. Weed is a hop-forward yet approachable beverage made with 5 mg of THC, real passion fruit puree, green tea and hops — at only 25 calories and 3 grams of sugar a can, the company notes.
With tropical juiciness and citrusy hop notes, Rec. Weed has a clean, crisp finish, it says.
“The adult beverage space is constantly evolving. With THC now legalized in states across much of the country ― especially here in the Northeast ― we saw not only high demand for a THC-based beverage, but an opportunity to experiment in a way that would uniquely leverage our strengths in the beer world,” said Dan Kenary, CEO and co-founder of Harpoon, in a statement. “We knew we had to find the right partner to help craft Rec. Weed, and Novel Beverage Co.’s vast knowledge of the industry and strong New England roots made them the ideal team to work with on this release.”
The launch of Rec. Weed marks the second step into marijuana-inspired products for Harpoon’s parent company, Mass. Bay Brewing Co., with the first being Long Trail’s CBD Seltzer, it notes. The CBD seltzers are non-alcohol, hemp-infused seltzers that pay homage to a classic Long Trail flavor. Rec. Weed is available in three flavors — Raspberry Lime, Blueberry Melon and Blackberry.
Packaged in 12-ounce slim cans, Rec. Weed can be purchased for a suggested retail price of $6.99. It will be available year-round at recreational dispensaries throughout Massachusetts.
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