Written by John Kander and Fred Ebb, the sound track “New York, New York” was composed for the 1977 Martin Scorsese film, “New York, New York.” Although the song was originally performed by entertainer Liza Minnelli, it didn’t gain popularity until crooner Frank Sinatra, with his unique vocal abilities, sang: “I want to wake up in a city that never sleeps...And find I’m king of the hill, top of the heap.”
As the current market climate poses challenges for many beverage brands, NielsenIQ highlights in its article “2023 Hard Cider Trends for Emerging Brands” some ways in which these brands, specifically, can rise to the “top of the heap.”