Ultima Replenisher, maker of sugar free electrolyte hydration powders, announced the launch of a new Beauty line of Collagen + Electrolytes powder.

A beauty and hydration on-the-go solution, Ultima Beauty contains electrolytes, and trace minerals for optimal hydration, plus grass-fed collagen, vitamin C and zinc to support healthy hair, skin and nails, it says. It’s also sugar free and comes in amazingly fruity and delicious flavors including Strawberry Kiwi and Mango Pineapple, it adds.

Each serving of Ultima Beauty has 9.5 grams of grass-fed collagen (type I and III) that helps to increase elasticity of the skin and minimizes fine lines and wrinkles, according to the company. It’s also packed with six electrolytes and trace minerals that work together to ensure the body is properly hydrated and replenished, it says. The low-calorie drink mix also is non-GMO, gluten-free and keto friendly, making it the ideal companion for a variety of different lifestyles, it adds.

“This is such an exciting launch as it brings us into a completely new category and allows us to provide hydration and beauty benefits to consumers across the country,” said Loretta Reilly, Ultima Replenisher’s vice president of marketing, in a statement. “Ultima is all about providing health and wellness support that is both delicious and convenient, and the new Beauty line fits this mold perfectly. We can't wait for everyone to experience Ultima Beauty.”

Ultima Beauty comes in a 15-count stick pack pouch, available exclusively on Ultima's website for $24.99.