The limited-edition pajama sets feature built-in ‘hug simulator’
Jim Beam, a brand of Beam Suntory, Chicago, announced that it’s bringing the “Kentucky Hug” to life with the release of its limited-edition holiday pajamas.
A “Kentucky Hug” is a well-known term among bourbon lovers and Jim Beam fans alike, and this holiday season, the brand is turning the phrase into a reality with a limited-edition holiday pajama set equipped with a built-in “hug simulator” so you can send a cozy hug to anyone you’re missing this season, it says.