PepsiCo Beverages, FritoLay ‘Share More Joy’ with national holiday commercial
Commercial debuts Thanksgiving Day with exclusive merchandise, digital ‘Holiday Village’
The North American Divisions of Purchase, N.Y.-based PepsiCo announced teaming up to launch its Share More Joy campaign, featuring a new holiday commercial: “Melt.”
The commercial, which will debut on Thanksgiving Day, marks the first national holiday commercial collaboration between Frito-Lay and PepsiCo Beverages. Created by PepsiCo’s In-House Content Studio and directed by five-time Emmy Award-winner Robert Stromberg, the commercial features a hybrid of animation and real-life footage.