Importance of supply chain management cannot be over emphasized. In the beverage market, this should be a priority issue, because observations and studies have indicated that major supply chain focus has been and continues to be on the final step in the distribution of getting the merchandise to the customer, which takes much time and personnel in most common distribution systems. However, there are other faces that should be addressed.
There should be no argument with the premise that delivery completes the main mission of supply chain systems; however, satisfactory completion can only be realized if all steps in the chain have been effectively and timely executed. This fact has been steadfastly recognized and experienced in recent years in the semi-conductor industry. The impact created by each step prior to distribution was evidence of how the other face can and will destroy the supply chain flow.