To ring in the holiday season, Woodford Reserve debuts a new look for its annual holiday bourbon bottle. The golden label complements the rich color of the bourbon and conveys the joyful spirit of the holiday season, which brings friends, family, and loved ones together in a spectacle of celebration, the company says. In years past, Woodford Reserve collaborated with artists for bottle art. This year, the seasonal offering’s design showcases how every sip of Woodford Reserve bourbon is a spectacle of the senses. “A Woodford Reserve holiday bottle is the perfect gift for any whiskey lover. This bottle is guaranteed to put everyone in the holiday spirit and will stand out beautifully on a bar cart,” said Woodford Reserve Master Distiller Chris Morris in a statement. “It’s a great gift to take to holiday parties ― or a treat to yourself.” The 1-liter Woodford Reserve holiday bottle is on sale across the United States and the globe with a retail price of $50.