On the banks of the Red Cedar River in East Lansing, Mich., lies Michigan State University (MSU). The university’s students, the Spartans, have a chant to spot fellow Spartans. The group will yell “Go green!” and the fellow Spartans shout “Go white!” in response.
With each passing year, it seems that more and more companies are taking strides to “go green,” though not for MSU. Whether that be in the fashion industry or energy industry, companies are coming to understand that sustainability must be a priority, as it has become a priority for the consumer.