Cool Cat, a line of low-calorie wine spritzer cocktails, introduced limited-edition PRIDE-theme packaging to commemorate June as National LGBTQ+ PRIDE Month. The rainbow-themed four-packs of 12-ounce cans are available for purchase in select on- and off-premise accounts in New York, California, Florida, Connecticut and online at drinkcoolcat.com.
“As a proud, openly gay minority, I created Cool Cat with diversity, equity, and inclusion in mind, which guides us every single day,” said co-founder and CEO Rocco Venneri, in a statement. “That said, I’m thrilled to introduce a PRIDE-themed can this June that shines a spotlight on the LGBTQ+ community in support and recognition of National PRIDE Month.”
In addition to the limited-edition cans, Cool Cat will donate $10,000 to The Center in New York, which provides vital programs and services for the local LGBTQ+ community, including advocacy, health and wellness programs, arts and entertainment and cultural events, recovery, parenthood, and family support.
Cool Cat is available in four flavors: Original (Elderflower Mint Lime), Citrus, Berry and Grapefruit. The naturally flavored spritzers feature a base of California white wine and are gluten free. At 6.9% ABV, Cool Cat contains 140 calories and 2 grams of carbohydrates for a 12-ounce can.
The suggested retail price for a four-pack of 12-ounce cans is $15.99, equivalent to almost two full bottles of wine.