In March 2021, streaming service Parmount+ debuted “The Real World Homecoming,” which brought back the original reality TV stars from the inaugural season “The Real World” to viewers TV screens. The cast members were able to discuss topics that were important to them in 1992 but seemed to remain just as important decades later. In the real world of inks and coatings, topics that were front of mind pre-pandemic are finding themselves back on the main stage following the industry’s efforts to pivot as the pandemic unfolded.
“What we hear everywhere is that sustainability is getting back on the agenda, not that it had completely disappeared, but with the pandemic that was [the] priority…,” says Daniel Wachter, chief commercial officer for Colorado Springs, Colo.-based CTI, a technology solutions provider that delivers through inks.