The healthy hydrating refreshment of cool, clear water will never go out of style. The global bottled water market was valued at $217.66 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 11.1% from 2021 to 2028, Grand View Research states. Although plain and flavored varieties of still and sparkling water remain widely popular, Plus Brand Industries’ Co-founder and CEO Chad Willis not only wanted to give consumers the functional alkaline hydration they’re thirsting for in Agua Plus, but came up with an ground-breaking way to further disrupt store shelves — with its patented All-Scratch! Technology.
Three years of trial and error went into the development of All-Scratch! because Willis and Co-founder and Chief Operating Officer (COO) Adam Gauer wanted to create a technology that stands up to all the various situations that a bottle of water finds itself in — water, ice, condensation, transport, heat, sunlight and mild rubbing. No small task from a technical perspective, Gauer says.