Heineken launches first virtual beer brewed in the virtual world
The virtual, Heineken Silver brews with pixels, not yeast
Amsterdam, Netherlands-based Heineken launched its first, brand new, virtual beer: Heineken Silver. The Heineken virtual beer launched exclusively in its virtual brewery within the immersive digital platform, Decentraland.
In the real world, Heineken is known for its uncompromising quality, refined from decades of brewing innovation. Now, the same brewing expertise that made Heineken world-famous is undergoing a high-tech transformation to take on the metaverse, one pixel at a time, the company says. Heineken has always been passionate about natural ingredients, but in the metaverse it's all about the finest, 100% computer-generated ingredients, it adds.