Johnnie Walker, a brand of New York-based Diageo North America, launched an exclusive Johnnie Walker Blue Label Lunar New Year limited-edition package. The 2022 limited-edition design created by Chinese artist Shan Jiang celebrates the year of the Tiger, the company says.
As the intricate illustrations by Shan Jiang pay homage to the Tiger, the visuals are completed with the Tiger high among the mountain clouds, ascending toward the modern metropolis ― a sign of prosperity and progress, signifying good fortune for all in the year to come, it adds.
“In the last two years we’ve triumphed over tremendous challenges,” said Artist Shan Jiang, in a statement. “I used that thought to look to the year ahead with positivity and use Chinese mythology and the idea of progress, of always moving forward, to inspire my designs and discover ideas from my culture that resonate with Johnnie Walker.
“That is why I chose the Tiger with wings for Johnnie Walker Blue Label, it’s a common Chinese saying,” he continues. “My mother and father immediately came to mind, they have always supported me as an artist no matter how things were going, they gave me great strength to achieve - like the winged Tiger ascending above the mountains to the sky. It gives me energy to think of this and to create something beautiful from this idea.”
Shan Jiang’s intricate illustration is matched by the rare whiskies and centuries of craft that creates the rich fruity flavors; perfectly balanced smoke found in every bottle of Johnnie Walker Blue Label, the company says.
Shan Jiang added: “I like to think that the thought and time that goes into my designs echo the craft of Johnnie Walker Blue Label. Inside every bottle of Blue Label are rare, handpicked whiskies — each bringing distinctive character. I hope to bring that to my work.”
This limited-edition design is available in selected markets globally. Johnnie Walker also is launching John Walker & Sons King George V Lunar New Year Limited Edition Design and a John Walker & Sons XR 21 Lunar New Year Limited Edition Design ― both illustrated by Shan Jiang.