The idiom “what’s good for the goose is good for the gander” implies that what’s good for the female goose also is good for the male goose. In the expanding world of functional beverages, products containing the three Ps — prebiotics, probiotics and postbiotics — are doing “better than their best” for males and females of all ages wishing to improve their digestive health and boost immunity.
In fact, in 2020 the probiotics category and products with a probiotic or digestive health claim accounted for 34% of total North American functional beverage launches, and 23% of total Latin American functional beverage launches, states John Quilter, vice president of the global portfolio for proactive health at Kerry.