Noting that life’s struggles are a part of success, former bodybuilder, actor and California governor Arnold Schwarzenegger said, “Strength does not come from winning. Your struggles develop your strengths. When you go through hardships and decide not to surrender, that is strength.” For many consumers, losing weight is a constant struggle between food deprivation and yo-yo dieting, or “weight cycling.”
An estimated 45 million Americans go on a diet each year, and Americans spend $33 billion annually on weight loss products, according to Boston Medical Center. Yet, nearly two-thirds of Americans are overweight or obese, which can cause chronic health issues like heart disease, diabetes and hypertension.