In Cyndi Lauper’s 1986 chart-topping hit “True Colors,” she reminds people to take courage in the world so that others can see “your true colors shining through.” In a world full of new products and the ever-flourishing clean-label revolution, the natural food colors market is “shining through” as ingredient suppliers and consumers alike embrace these solutions.
Emina Goodman, senior director of commercial color development for ADM, emphasizes that today’s consumers are not only interested in ingredients from natural sources, but also are looking for healthier and sustainable options.