Molson Coors Beverage Co. announced the launch of its first-ever full strength spirit: Five Trail Blended American Whiskey. Marrying Colorado provenance with the innovative techniques of pioneering distillers, Five Trail consists of a blend of Colorado single-malt whiskey and three bourbons from Kentucky and Indiana cut with Rocky Mountain water, the company says. This release marks the company’s first venture into the full strength spirits category, and is only the beginning of the brand’s newest banner, Coors Whiskey Co. Five Trail, the company adds. Packaged in 750-ml bottles, Five Trail has a 47.5% ABV and is available to purchase for a suggested retail price of $59.99. Five Trail is available in on- and off-premise retailers in Colorado, Georgia, Nevada and New York.

Molson Coors Beverage Co., Chicago

Internet: www.FiveTrail.com

Distribution: Select markets