Within the beverage industry, the competition for share of stomach and shelf space remains fierce. But in many cases, consumers are purchasing their favorite beer, wine and spirits through eCommerce, which is experiencing triple-digit growth. These traditional categories are the Top 3 categories at 61% and 56%, respectively, while light liquors (i.e., vodka, gin, light rum) comprise 44% of online sales on Drizly, while dark liquors such as whiskey and dark rum notched 33% of sales, according to the 2021 Drizly Consumer Report.
Yet, what is being purchased on the alcohol eCommerce site continues to shift and blur, according to Liz Paquette, head of consumer insights at Boston-based Drizly.