Jovē Wellness announced the launch of its new alkaline water: Jovē, a 100% purified water made with Advanced Cellular Hydration Technology. A newcomer to the water aisle, Jovē is a smooth, easy drinking pH 9.5+ alkaline water clinically shown to provide hydration for skin and cellular health, the company says. Jovē has launched in select retail stores throughout North America. The new alkaline water is available in every Publix market throughout Florida, Georgia, Tennessee, Alabama, North Carolina, South Carolina and Virginia, and will be on aisles later this summer at Giant Food Stores and Earth Fare, bringing the brand’s retail distribution to more than 1,000 locations. Jovē also is sold online at Amazon.com. Jovē is available in 33.8-ounce, 1-liter single bottles and six-count case packs at select retailers and online at Amazon.com in 1-liter, 12-count case packs.

Jovē Wellness, Boca Raton, Fla.

Internet: www.drinkjove.com

Distribution: Select markets