ASM is a new premium aged, deep and richly matured American single malt whiskey. ASM, the first spirit brand launched by brand development and investment company Oracles Capital, debuts in New York and New Jersey. ASM is a 100% pot distilled whiskey, aged for a minimum of three years and finished in a sherry cask. ASM maintains meticulous control over the conditions within the oak of the sherry cask through careful selection and monitoring of the toast and char of the wood to ensure that the flavors are developing perfectly, the company says. As an ultra-premium spirit, ASM has a suggested retail price of $61.99.

Oracles Capital, New York

Internet: www.asmwhiskey.com

Distribution: Select markets