The booming category of ready-to-drink (RTD) canned cocktails is giving brands a delicious recipe for summer success, particularly as many consumers want the convenience of purchasing ready-made cocktails without needing to buy separate ingredients.
Following the pandemic and the astronomical rise in at-home consumption, RTD cocktails have grown 43% in global consumption, with no signs of slowing down, states an International Wines and Spirits Record (IWSR) drinks market analysis. In fact, the trend is expected to grow by 21.8% until 2024, it reports.