In “The Amazing Spider-Man,” Uncle Ben utters the iconic phrase, “with great power comes great responsibility,” spurring Peter Parker, aka Spider-Man, to don the blue-and-red suit and attune his “spidey senses” to imminent danger. Recognizing the dangers of climate change and global warming, beverage manufacturers, brewers, distillers and wholesalers are creating sustainability initiatives to reverse course on carbon emissions.
This year, the U.S. Plastics Pact, led by the Recycling Partnership, World Wildlife Fund (WWF) and the Ellen MacArthur Foundation, are seeking to create a path toward a circular economy for plastics in the United States by 2025. Through the “Every Bottle Back Initiative,” America’s leading beverage companies — The Coca-Cola Co., PepsiCo and Keurig Dr Pepper — are banning together to reduce new plastic use and improve the industry’s collection of 100 percent recyclable plastic bottles and caps so they can be made into new bottles and don’t end up as waste in oceans, rivers or landfills.