So Good So You announced that its functional wellness shots now will be packaged in biodegradable plastic packaging. Two years in the making, BtrBtl is the brand’s consumer-friendly answer to the growing landfill crisis, in which more than 90 percent of plastic waste ends up in landfills regardless of proper recycling, the company says. “The earth is our home, and we want to do everything we can to keep it healthy for ourselves and future generations,” said So Good So You co-founder and board chair Rita Katona, in a statement. “After two years of planning, all our immune-supporting shots will be packaged in the BtrBtl, and with this innovation we hope to inspire individuals and other companies to make decisions that put people and planet first.”