Experts highlight necessity for craft purveyors to shift sales strategy
Consumers becoming accustomed to at-home alcohol consumption
As businesses continue to adapt during these COVID-19 times, the beverage industry has seen the impact that novel coronavirus is having on businesses. Although no industry is immune to the economic affects, the craft beverage alcohol space was hamstrung as many were forced to shut down taprooms and tasting venues.
In the early throws, we saw that many craft spirits distillers shifted their production runs from spirits to hand sanitizer whether for donation purposes or as supplemental sales. In this month’s cover story (page XX), we take a deep dive into the craft spirits market, including how it is adjusting its direct-to-consumer operations to keep business moving.