Not many thought that when Queen lead rocker Freddie Mercury penned “Bohemian Rhapsody” in 1975 that it would be a success. The six-minute-long anthem, which combined diverse music genres such as opera, rock and pop with rousing lyrics, forever changed the face of music. While it’s been “no bed of roses, no pleasure cruise,” for the beverage industry in the wake of the COVID-19 pandemic, eCommerce is driving triple-digit growth in alcohol sales. So while the pandemic “is a challenge before the whole human race,” the beverage industry will emerge as a “champion, who’s not going to lose.”
During this unprecedented time in history, SARS-CoV-2, which was first detected in Wuhan, China, in November 2019, continues to have a devastating impact on the supply chain, causing bars, restaurants and retailers to indefinitely close, tradeshows to be shuttered, and living rooms to turn into workplaces and schools.