Seizing a prime opportunity to leverage holiday spirit to have an impact on humanity this holiday season, beverage brands such as Pepsi and Breckenridge Brewery are upping their holiday campaign games.
The Gift it Forward with Pepsi campaign starts a new holiday tradition of giving consumers hundreds of thousands of dollars in cash to help them spread holiday cheer among friends, family and causes dear to them. Scanning QR codes found across 12-packs of Pepsi, Diet Pepsi, Pepsi Zero Sugar, Wild Cherry Pepsi and Pepsi Vanilla, as well as Pepsi Mini Can 10- and 15-packs, fans can try their luck at a digital scratch-off game to win a cash prize ranging from $5 to $25,000 that can then be instantly gifted to a friend or a charity.