Eastside Distilling Inc., Portland, Ore., announced it has acquired Azuñia Tequila from Intersect Beverage, Newport Beach, Calif. The acquisition brings product and operational assets to Eastside including more than 2,600 on-premise points of distribution, a direct sales team and a product line well positioned in the growing above premium and luxury tequila segments, the company says.
The Azuñia tequila brand provides Eastside Distilling with a second national anchor brand, along with Eastside’s Redneck Riviera Whiskey portfolio. The above premium and luxury tequila segments are some of the fastest growing subsets at greater than 10 percent annually (based on Nielsen case data) with approximately $550 million in U.S. sales on 2.4 million cases sold, it explains.