Two Roots Brewing Co., San Diego, announced the execution of an agreement to acquire Rochester Mills Production Brewery, a craft beer-based producer in Michigan. Through this transaction, Two Roots Brewing Co., a licensed trademark of Lighthouse Strategies LLC, will expand the company’s U.S. market presence of Two Roots Brewing Co.
Through its “triple threat” portfolio of traditional, non-alcohol and third-party produced non-alcohol cannabis-infused craft beers, Two Roots Brewing Co. will expand the company’s production capacity by an additional 60,000 barrels annually, the company says.
“On the heels of announcing the company’s move to enter approximately 150 California BevMo! locations, the leading specialty beverage retailer on the West Coast, we’re now expanding into the Midwest and Mid-Atlantic,” said Michael Hayford, managing member of Two Roots Brewing Co. and chief executive officer of Lighthouse Strategies LLC, in a statement. “Consumer and retailer response has been tremendous and we are excited to have the opportunity to introduce Two Roots Brewing Co. to a broader U.S. audience. We are excited to expand our brand presence to Michigan and look forward to integrating with the team at Rochester Mills Production Brewery.”
Rochester Mills Production Brewery was founded in 2012. Known for unique craft beer, the brewery’s lagers and ales, including its signature Milkshake Stout, are featured in retail stores throughout the Midwest and on tap internationally, it says. Rochester Mills Beer Co., a brewpub in Rochester, Mich., is not part of the acquisition and will continue to operate as a separate business.
“Rochester Mills has always been at the forefront of craft beer innovation,” said Earl Smith, chief executive officer of Rochester Mills Brewery, in a statement. “From our legendary Milkshake Stout to Juice Bigalow NEIPA, and our wildly popular 12 Days of Milkshake Stout, Rochester Mills has created many iconic craft beers. We are excited to join forces with Two Roots Brewing Co. and to forge together, the future of craft beverages.” BI
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