DASANI unveils sustainable packaging innovations
Bottled water brand will debut the HybridBottle, aluminum can packaging
DASANI announced a pipeline of sustainable packaging innovations in support of The Coca-Cola Co.’s global “World Without Waste” goal to make its bottles and cans with an average of 50 percent recycled material by 2030. Designed to reduce plastic waste and increase the use of recycled and renewable materials in the United States, DASANI’s packaging updates also ensure that all DASANI bottles continue to be fully recyclable, the company says. The brand will debut the HybridBottle, The Coca-Cola Co.’s first package in the United States made with a mix of up to 50 percent plant-based renewable and recycled PET material (PlantBottle and recycled PET plastic). This innovation builds on the company’s decade of success with the PlantBottle by adding recycled content alongside plant-based material to reduce the amount of virgin PET plastic used in the bottle (available nationally in 20-ounce bottles in mid-2020), the company says. Additionally, DASANI will introduce new aluminum cans (launching locally in the Northeastern United States this fall and expanding to other regions in 2020) and new aluminum bottles (available in mid-2020). Continued lightweighting across the DASANI package portfolio will support overall efforts to reduce the amount of virgin PET plastic procured by the Coca-Cola system. Finally, “How2Recycle” labels now don all DASANI packages to help educate and encourage consumers to recycle after use, it adds.